Website and interface design for an automotive industry app

EASI’R is the leading cloud relations platform for the automotive industry. The company helps car dealerships build and grow profitable customer relations.

I was responsible for redesigning the company's website, as well as developing and maintaining the new visual identity of the brand. I also had input on designing the user interface of the platform itself as a UI designer.

EASI’R is the leading cloud relations platform for the automotive industry. The company helps car dealerships build and grow profitable customer relations.

I was responsible for redesigning the company's website, as well as developing and maintaining the new visual identity of the brand. I also had input on designing the user interface of the platform itself as a UI designer.

The purpose of the website is to get attention of the potential customers – automotive dealership companies. The website and the image of the company is bold, masculine and professional, yet fresh and modern.

The design is clear and simple, reflecting the “lightness” and freshness of the software. Using sharp shapes (eg. buttons, arrows) and big headlines shows the masculine side of the brand and builds confidence and trust.

The purpose of the website is to get an attention of the potential customers, automotive dealership companies. The website and the image of the company bold, masculine and professional, yet fresh and modern.

The design is clear and simple, reflecting the “lightness” and freshness of the software. Using sharp shapes (eg. buttons, arrows) and big headlines, shows the masculine side of the brand and builds confidence and trust.

The purpose of the website is to get attention of the potential customers – automotive dealership companies. The website and the image of the company is bold, masculine and professional, yet fresh and modern.

The design is clear and simple, reflecting the “lightness” and freshness of the software. Using sharp shapes (eg. buttons, arrows) and big headlines shows the masculine side of the brand and builds confidence and trust.

EASI'R has experienced a huge growth over the last few years. Having had no design team before, there were no principles guiding the development team in building the product. This in return resonated with many inconsistencies throughout the system, making the user experience incohesive. All of this led to the conclusion that EASI'R needs to develop a set of principles definig the visual language of the platform.

Conducing the content audit of the existing software helped in spotting the inconsistencies and flaws of the system which then were corrected and unified into the new design guide.

EASI'R has experienced a huge growth over the last few years. Having had no design team before, there were no principles guiding the development team in building the product. This in return resonated with many inconsistencies throughout the system, making the user experience incohesive. All of this led to the conclusion that EASI'R needs to develop a set of principles definig the visual language of the platform.

Conducing the content audit of the existing software helped in spotting the inconsistencies and flaws of the system which then were corrected and unified into the new design guide.

EASI'R has experienced a huge growth over the last few years. Having had no design team before, there were no principles guiding the development team in building the product. This in return resonated with many inconsistencies throughout the system, making the user experience incohesive. All of this led to the conclusion that EASI'R needs to develop a set of principles definig the visual language of the platform.

Conducing the content audit of the existing software helped in spotting the inconsistencies and flaws of the system which then were corrected and unified into the new design guide.

EASI'R has experienced a huge growth over the last few years. Having had no design team before, there were no principles guiding the development team in building the product. This in return resonated with many inconsistencies throughout the system, making the user experience incohesive. All of this led to the conclusion that EASI'R needs to develop a set of principles definig the visual language of the platform.

Conducing the content audit of the existing software helped in spotting the inconsistencies and flaws of the system which then were corrected and unified into the new design guide.