Designing a brand new digital experience for pravda.dk
Pravda is a creative agency helping B2B companies in branding, leads, and sales support. Stepping into Pravda’s office as a Digital Design student, my main task was to help them redesign their current website from the inside-out, putting their customers’ needs in the first place, still not forgetting about their business goals.
Taking a user-centered approach and following the practices of lean UX, helped me and the whole team to focus on creating a product that offers the desired value to its users. With the deep research and analysis phase, I managed to make design choices that can greatly improve the user experience on the new website. The final product was validated by the real users and approved by the company, which further proves its strengths and potential.
After conducting extensive qualitative and quantitative user and business research, I created a set of high-fidelity wireframes in Sketch to visually communicate the new strategy and hierarchy of the website in the most useful and clear way.
After conducting extensive qualitative and quantitative user and business research, I created a set of high-fidelity wireframes in Sketch to visually communicate the new strategy and hierarchy of the website in the most useful and clear way.
After conducting usability tests and approving the wireframes, I designed the final high-fidelity mockups of the new website. During the process, I deepened into the aesthetics , UI elements and interaction design, which are equally important and should support and improve the new user experience of the website. I also implemented Pravda’s brand elements and created the look and feel reflecting the culture and personality of the company.
